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SEO PPC Legal Marketing Law Firm PR

SEO

SEO for law firms and lawyers

Find new clients in organic search. Grow a base the firm still owns when ad spend pauses.

Start with SEO See PPC

What this page is for

Organic SEO is unpaid rankings. For a law firm, that means the queries a person types when they need counsel in your market.

Map

Queries worth winning

We list the practice, the city, and the questions clients ask. Then we decide which pages should exist.

Site

Pages that can rank

Titles, headings, internal links, speed, and indexation. The site has to be readable by Google before it can be chosen.

Trust

Accurate public copy

Legal content is sensitive. Claims stay true to the firm. No invented results. No pages that do not match the offer.

📍

Local search

Google Business Profile, citations, and location pages for the offices you actually serve.

  • Profile categories and services
  • Consistent name, address, phone
  • Review response workflow
  • Only the offices you actually staff
  • Photos and hours that match the site
📄

Practice content

Pages for the matters you want, written so a client and a search engine can both understand them.

  • Service and city pages
  • FAQ answers and schema
  • Author and firm signals
  • Questions clients actually ask
  • Lawyer review before it goes live
🛠️

Technical SEO

Crawl, index, redirects, speed, and structured data. We fix issues or work with your developer.

  • Index coverage
  • Core Web Vitals
  • Internal link paths
  • Redirects that do not lose the old URL
  • A short list of what blocks Google
🤖

Search and AI answers

Blue links still matter. Clear, sourced pages also help when Google and chat tools name a firm.

  • Quotable answers
  • Entity consistency
  • Pages tied to real services
  • Same firm name everywhere it is public
  • No page for a matter you do not take

SEO is the long base. PPC is the fast lane.

Organic rankings take time. Paid search can bring calls while the pages earn trust. Many firms run both. They stay on separate pages so the work does not blur.

  • Audit the current site and the market.
  • Choose the pages that can win.
  • Publish, link, and measure queries and leads.
  • Keep copy inside advertising rules for your state.

Useful on the first call

Bring the site and the matters you want. We can tell you which pages are missing before we talk about a retainer.

Map

Queries

Practice, city, and the question. Example: “truck accident lawyer” plus the county, not “best law firm.”

Pages

What to publish

One page per matter you want. A city page only where you can take the consult.

Fix

What blocks rank

Thin pages, duplicate cities, a profile for an office you closed, and links that never reach the service page.

Report

What we send back

Queries that moved, pages shipped, and leads from organic. Not a rank you cannot defend.

Do you guarantee page one?

No. Google decides the order. We ship the pages, the links, and the fixes, then show the queries and the leads.

Can SEO replace ads?

Not on day one. Use PPC if you need calls while the pages earn trust. Many firms run both.

Who approves the copy?

A lawyer at the firm. We will not publish a result, a fee, or a claim you have not signed.

What should you send us?

Site URL, practice list, cities, and which matters you want more of. A competitor you respect helps too.

Ask for an SEO plan.

Tell us the site, the practice, and the cities you serve.

Open the form