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For law firms and lawyers

LegalTraffic

We are passionate about law firm SEO.

SEO • PPC • Legal Marketing • Law Firm PR

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Based on 849 reviews
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jamaltq

Laws.com Network News Feature

The Laws.com homepage opens on the news. Breaking legal stories sit there. The same stories go out on the Laws.com social accounts.

Law firm PR can place a lawyer in that news when the story fits the practice.

Ask about a placement
Laws.com homepage news

Results-driven marketing

Four services. Four pages. Each one is built for firms that need clients from search, ads, and reputation.

What you can use each one for

Four jobs. Each one has a deliverable a partner can point at. No vanity score that does not become a call.

SEO

Be the page they find

A person types a problem and a city. The page should match that, not a generic firm bio.

  • Query map by practice and city
  • Pages Google can index
  • Profile for each real office
PPC

Buy the call this week

Paid search is rent. Use it for the matters you want now, with a way to see which ads became consults.

  • Ads and landing pages per matter
  • Negatives and geo limits
  • Calls tied back to the campaign
Legal marketing

Make the system agree

The site, the ads, and the intake desk should describe the same firm. This service is the plan that holds them together.

  • Who the firm wants, and who it does not
  • One next step on every page
  • A monthly readout with a decision in it
Law firm PR

Be quoted on the story

Press is not a blast. It is a lawyer who can explain one issue, then a record other people can cite.

  • Pitches matched to a beat
  • What the lawyer can and cannot say
  • Laws.com news and socials when it fits

Built for how law firms grow

Search, ads, and press only matter if the right person calls and the firm can take the matter.

Search

Practice plus city

People hire a lawyer for a problem in a place. A car-crash page for one county is not a family-law page for another. We build the map that way.

Intake

Calls and consults

A ranking that never rings is a hobby. We track the call, the form, and whether intake would take the matter.

Rules

Claims stay accurate

No invented win rates, no “#1 firm,” no testimonial you cannot stand behind. Your state still governs the ad.

Offices

One market or many

A solo needs a tight offer. A multi-office firm needs cities that do not bid against each other. The plan matches the size.

Proof

Show the work

You get the pages, the ads, the pitches, and a short note on what changed. Partners should not need a decoder.

Pace

Fast lane and long base

PPC can start this month. SEO compounds. PR builds a record. We do not pretend they are the same clock.

What firms ask us to fix

The work starts from the problem, then picks the service page that matches it.

★★★★★

“We had a site. We did not have pages for the cases we actually want. SEO gave us a map and then shipped the pages.”

Managing partner Personal injury firm
★★★★★

“PPC was spending. It was not telling us which ads became consults. We can see the calls now.”

Marketing director Multi-office firm
★★★★★

“We needed a reporter to call us for the right kind of story. PR made the pitch match the practice.”

Founding attorney Boutique litigation practice

One firm. The channel that fits.

Some firms need to be found. Some need leads this week. Some need the market to know who they are. LegalTraffic keeps those jobs on separate pages so the plan stays clear.

  • SEO when the firm should own the queries clients type.
  • PPC when the firm needs calls while SEO compounds.
  • Legal marketing when the message, site, and follow-up must work as one system.
  • Law firm PR when reputation, media, and commentary are the job.
  • A mix when the firm can staff the calls the ads create.
  • A pause on a channel that is spending without a consult behind it.

Questions firms ask before they start

Plain answers. Markets differ, so we do not quote a cost per case on this page.

How fast is SEO?

New pages can be indexed in weeks. Competitive city terms often take months. We say that before the work starts, and we report queries and leads, not a promised rank.

Should we run ads and SEO together?

Often yes. Ads cover the matters you want now. SEO is the base you are not renting forever. They stay on separate pages so each budget has a job.

What do you need from the firm?

The practice areas you want, the cities you serve, the site URL, and who answers the phone. A lawyer still approves public claims.

Do you write the legal advice?

No. We write marketing. Pages explain the service in plain words. They are not a consult, and they are not a promise of a result.

Where do the leads go?

The form under the logos asks for a name, an email, and a phone.

What does PR include that search does not?

A pitch, a talking-point limit, and a public record. When the story fits, that can include the Laws.com Network news and the Laws.com social accounts.

Tell us the practice.

Send the firm name, the market, and which service you want. We reply by email.

Open the form